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Samsung / 2023
Immersive LED Experience

Overview
A 360-degree LED environment with spatial audio and interactive zones, engineered as a single synchronized canvas for a flagship brand activation.
Challenge
Wrap-around LED, spatial audio, and real-time interactive content had to behave as one system, with frame-accurate sync across every surface and zero visible seams to visitors moving freely through the space.
Solution
We unified display processing, audio rendering, and sensor-driven interaction under one show-control layer with a single master clock. Every vendor system was brought onto a common network and timecode backbone, with redundant signal paths to each LED processor.
Results
- Frame-accurate sync across the full 360-degree canvas
- Interactive zones ran the full activation without a system restart
- Single-operator show control for a multi-vendor system
Technical Specs
360°
Canvas
Spatial
Audio
Interactive
Zones