Back to PortfolioProduction Engineering
Ford / 2023
Global Product Launch

Overview
A four-continent simultaneous broadcast with synchronized on-site reveals, delivered to 2.3 million live viewers.
Challenge
Four venues, four time zones, one moment. Every reveal had to land simultaneously on-site and on-stream, with no venue able to see another's feed before air.
Solution
We engineered a distributed cueing architecture with a single authoritative master clock, per-venue redundant encode/transport chains, and a rehearsal pipeline that validated the full chain end-to-end before show day.
Results
- Synchronized reveals across 4 continents
- 2.3M live viewers served without a stream interruption
- All venues cued from one authoritative master clock
Technical Specs
4 continents
Venues
2.3M
Live Audience
1
Master Clock